New Look

Key look


Mood Board


Key Looks:
The color range is inspired by the Equatorial Jungle and prints are covered by palms, tree, and giant flowers. It’s a kind of smart safari. It’s a joyful mix of countries influences. Women are looking for Exotism and fantasy. It’s a very feminine and gorgeous details.
Key Fabrics:
Large gauge fancy knit, fancy knit, summer tweed, cotton, tencel, silk, checks, colored denim.
Key Product:
Printed blouse, safari dress and jacket, Arabic trousers. Chanel style jacket, jeans, ethnical skirt, top and dresses.
Retro stripes - millefleur - colonial suiting checks - micro patterns - soft checks - soft prints - Over prints - Lace prints
Colours: Neutrals tones - pastells - also bright colours (playful mix)
details: Patchwork - embroidery - layered light silhouettes


Phulkari work of Panjab Phulkari work is basicaly from Punjab(India), later this work spreads out other city as Karnal(Haryana), Rohtak(Haryana), Hissar and Delhi also.Phulkari is the most exlusive type os embroidery. Phulkari is popular becouse it has allover work of embroidery, minor visiblity of base fabric. Mostly this embroidery done on khaddar clothes in color red, white, yellow and dark blue. The stitch most commonly used stem stitch, running stitch, buttonhole and herring bone look like. Some Phulkaris are popular named Nilak, Tilpatra, Saloo and Mirrored.In this embroidery, stitch done by resham thread but can used cotton threads and in geomatric patterns. The base fabric mostly in rough-cotton green color with multicolor silk threads.

Key Looks



EMBROIDERY ON LOOMS WEAVING Brocade or Kamkhabs have a long story dating back to several centuries. In Ancient literature these clothes of gold were referred to as Hiranaya, Heeri Vastra and Swarana Patta. It was during King Akbar’s reign that the brocading technique was at its peak due to the royal patronage that this art from received. Evan today brocading technique is used for ornamentation of fabrics. It’s to interlace with the ground weave by an extra weft-yarn. Different type of brocades are- Abrawan-These fabrics are made entirely with gold and silver threads. They are referred as plane clothes of gold. Amrus-These are cheaper brocade with very little or no metallic work. Baftas-This brocade have a much lighter gold and silver work and a large part of the colored woven silk is visible. Kamkhabs-These fabrics have a colored silk base which is interspersed with motifs in gold and silver. The brocade weaving is called loom embroidery too. The base fabric used is often Indian silk, Chinese or Japanese Silk. The silk is first degummed and then the yarns are checked for uniformity. Next the reeling is done on bamboo sticks called ‘pareta’. After this the twisting of silk yarn as per the desired thickness is done on charkha. The gold and silver threads called kalabattoos and these are wound on special shuttle called sirkirs.The brocade weaving is their carried out. Here two weave are required – the master weaver and his helper. The helper lifts the harness and the master weaver passes the weft ground shuttle and the sirkirs. In India the brocade weaving centers in the northern region are Banaras, Chanderi, Tanda. In the Western region are Ahmadabad, Surat and Aurangabad. In southern region are Kanchipuram, Tanjore, Madurai, Selam, Bangalore and Hydrabad. In the Estern region are Assam, Orissa, Bihar, Bengal and Meghalaya are popular. Kalabattoos have different amount of gold plating. There are grded as Ek-ratia, Do-ratia,Teen-ratia. Sunehrik-Kalabattoos are prepared by gold plating on silk thread. The plating is often done in silver and gold color depending on the color of Zari color (gold or silver).Mostly brocade design found which are based on animal, floral, birds and Kairy (mango shape) motif. And some designs are geometrical or stylized. Which is show inspired by religion. Jalis, Booti, floral pattern are arranged in shapes which called Asharfi Booti, Paan Booti, Tara Booti etc. Some brocade were given poetic name like Dhoop-chaon, Bubul-e-chashm. Now a days brocade have a very strong in market. Due to glitter and beauty of this textiles, its apparel is even in creasing among people not only in field of garments but also in accessories like belts, purses, shoes, caps, cushions etc.


The colors of nature captured skillfully on cloth, characterize the famous Jamawars of Kashmir. “Jama” means robe and “war” is yard. King and nobles bought the woven fabric by the yard, wearing it as a gown or using it as a wrap or shawl. The base of the Jamawar was always wool-with perhaps addition of a little cotton. The brocaded parts were woven in silk or pashmina. Most of the designs were floral, with the Kairy (mango shape) or paisley as the predominant motif.The art of weaving a Jamawar was painstaking and intricate one. Several kannis or little wooden shuttles of different colors were used for each Jamawar, with not more than an inch (1”) being added per day in a 42” width of material. Mostly 10-15 colors used for a shawl but up to 30-40 colors could be worked into one shawl.